Producing pages of social content multiple times a day, every single day of the week, for weeks and weeks, it’s incredibly easy to feel your creativity running dry. But when you’re convinced there are no ideas left to generate, go back to the very beginning. Think about the most vital part of the creative brief: your target audience.

Target audience. Target audience. Target audience.

Forget the content. Forget the hashtags. It’s likely your channel has shifted and your tone has evolved. Create a handful of personas of your followers. Then, take those personas and find real people like them on social media. What do they post about? How often do they post? Do they talk a lot about their friends? Or do they talk a lot about pop culture? Who do they follow? Who follows them?

Just because a channel has existed for months—or years—doesn’t mean you’ve exhausted your ideas. Get back to your roots. Review your creative brief and reevaluate your target audience.

Target audience. Target audience. Target audience.