I’ll say it out loud—we make beautiful things. We know how to get across the finish line and produce smart, purposeful, and effective deliverables. But maybe this time you don’t need a ruby racehorse to do the creative work. Perhaps you have the internal talent covered, but need something like a forthright best friend to flesh out a strategy, audit your current state of affairs, or diagnose a crippling problem to get you on track and make your best work. Well, we’re great at all that, too.

Sometimes, you’re too close to the problem. Sometimes, you are the problem (don’t worry, we’ll absolutely tell you). As outside experts, we’re able to come in at a bird’s-eye view to point out the bumps, bad pathways, insider knowledge, and insular thinking. If you’re in too deep on a dead-end strategy, chances are your shovel isn’t going to dig you out. We’ll toss down a ladder instead. I mean, you can’t see the back of your own head, so how would you know if your hair is in tangles?

Here are some clues that you might need a comb:

•  You’ve forgotten your target audience.
•  Your stuff and your competitor’s stuff sound the same.
•  You’ve uttered the phrase, “Let’s just use last year’s …”
•  Your e-newsletters have become your marketing engine.

Navigating the marketing space can be a bit touchy, arduous, and sometimes even seemingly perilous. Having worked with so many clients, we know what traps you might fall into (and we won’t leave you in the dust if things have gone south). Our experience has forged two key things within us: a user mindset and a focus on equity—both of which help us keep your priorities straight.

Anybody order a spotless metaphor?

Think of us as air traffic control—you’re busy flying the plane, so you’ve got your hands full. We see the storms ahead and will steer you into smoother weather. We might even tell you how to make that cabin full of passengers chuckle, need be. (There’s certainly no autopilot for marketing, but if someone invents it, let us know. We’ll switch to making apps or something.)

So, what, exactly, do you get out of our expertise? Insight and actionable items that lead to smart work and sustainable audience engagement. But, honestly, it doesn’t even have to be us who helps you—we’re not fussy. We just cherish the idea that informed work equals excellent work, and then we all can live to see a brighter day.