I know you’ve seen it before. A beautifully mown lawn — expansive, crisp back and forth lines.
Except, the edges are a mess. That little slice next to the curb that you can’t quite get with the mower? It’s three inches taller than the rest, maybe even eight or twelve if there are a few enthusiastic native species in the mix.
The truth of the matter is, no matter how crisp the bulk of the lawn looks, messy edges leave an impression. A not-quite-finished, slightly uncared for impression. An impression that almost entirely negates the effort that went into mowing.
Looking to make sure your brand is on point? Mind the edges.